The End Of An Era: Ralph Lauren Drops "Polo"

It’s hard to escape the thunderous talk of economic doom and gloom. But one brand experiencing substantial growth on Wall Street in the past few months is Polo Ralph Lauren…or should I say Ralph Lauren.


In 1972, Ralph Lauren christened his original line ‘Polo’. However, last week shareholders voted to drop ‘Polo’ from the company’s name. This enables the brand to tighten its image across all sub-lines as a prelude to a worldwide expansion into emerging markets.

Glad that I have two closets stocked with every generation of  POLO-----> the legacy still LIVES!!!