MCM - Mode Creation Munich

So, remember Mode Creation Munich, aka MCM? The brand, which launched in 1976, became so popular by the '80s that you couldn't walk a city block without multiple sightings of MCM splattered bags, sneakers, hats, and jackets. Like many an '80s-era label, the hype and over-saturation got the better of the German company and they rapidly became,"uncool." Fast forward to 2008, where under a brand new CEO, Sung-Joo Kim, MCM is poised reclaim its cool all over again. Kim has a serious track record of launching luxury brands in the Asian market including Gucci, Yves Saint Laurent and Sonia Rykiel. Under her aegis, MCM has relaunched in Germany, Greece and now New York. Her corporate savvy is matched by the design talent of Michael Michalsky, former creative director at adidas, who has been tapped for the same role at MCM.

Be a trendsetter!....... it is not what you ROCK but how you ROCK it!